The Tipping Point by Malcolm Gladwell The tipping point is that enchantment moment when a thought, slant, or social behavior crosses an edge, tips, and spreads like rapidly spreading fire. Just as a single debilitated individual can begin a scourge of the flu, so too can a small but absolutely focused push cause a fashion trend, the ubiquity of an unused product, or a drop within the crime rate. This broadly acclaimed bestseller, in which Malcolm Gladwell investigates and brilliantly enlightens the tipping point marvel, is as of now changing the way individuals all through the world think about selling products and dispersing ideas. The author presents us to the specific identity sorts who are common pollinators of modern thoughts and patterns, the individuals who make the marvel of word of mouth. He analyzes fashion patterns, smoking, children's tv, coordinate mail, and the early days of the American Revolution for clues almost making thoughts irresistible, and visits a devout commune, a fruitful high-tech company, and one of the world's most prominent sales representatives to show how to begin and support social epidemics.