Brave New World by Aldous Huxley Brave New World is a novel composed in 1931 by Aldous Huxley and published in 1932. Set in London within the year Advertisement 2540 (632 A.F.—"After Ford"—in the book), the novel expects advancements in regenerative innovation, sleep-learning, mental control, and classical conditioning that combine significantly to alter society. Huxley replied this book with a reassessment in an exposition, Courageous Modern World Returned to (1958), and with Island (1962), his last novel. In 1999, the Present day Library positioned Courageous Modern World fifth on its list of the 100 best English-language books of the 20th century. In 2003, Robert McCrum composing for The Eyewitness included Courageous Modern World chronologically at number 53 within "the beat 100 most noteworthy books of all time", and the novel was listed at number 87 on the BBC's overview The Huge Studied. What in case the long run was a oppression, but one cleverly individual planning to keep the mass of society unconscious of this?