Where Good Ideas Come from by Steven Johnson There were many brilliant inventions in the past--pencil, printing press, flush toilet, battery. What are their origins? In what kind of environment are they bred? When the light bulb goes off, what sparks it? What are the most effective ways for us to create breakthrough technologies that will improve our lives, our culture, and our society? The answers Steven Johnson provides are revelatory as he identifies the seven key patterns that are the foundation for genuine innovation, and traces their evolution over time and domains. The author examines the innovation hubs throughout history, from Darwin and Freud to Apple and Google, hoping to discern the trends and similarities that seem to appear at times of originality.