Moonwalking with Einstein by Joshua Foer An instant bestseller that is poised to become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes." He draws on cutting-edge research, surprising cultural history of remembering, and venerable tricks of the mentalist's trade to transform our understanding of human memory. Throughout this work of journalism, we find memories deep within the author's mind as well as the United States Memory Championship. This award-winning book transforms our understanding of human memory by combining cutting-edge research with an intriguing cultural history of memory. A group of top "mental athletes" instructs him on ancient techniques Cicero used to memorize his speeches and those used to memorize entire works by Medieval scholars. Foer demonstrates how we can dramatically improve our memories by using methods that have largely been forgotten. Immersed in an odd subculture of competitive memorizers, Foer demonstrates how to use inventive techniques as well as determination-demonstrating that memorization is not a simple process. To Foer, the World Memory Championships are more about perseverance and creativity than memory, as shown by the PAO system, which converts numbers into lurid images.