Blue Ocean Strategy by Chan Kim، Renée Mauborgne
Blue Ocean Strategy 2 2
  • Date : 5/30/2021
Rate it
Rate 3.30 Vote Count 3
2 2

Product Code : 11110301111791

ISBN :

Brand : 
Price: 4.6752371681415929203539823009 USD Discount: 0.0467256637168141592920353982 USD
Price : 4.6285115044247787610619469027 USD
Add To Basket
Sorry, this item is currently not available
دانلود متعلقات کتاب
دانلود PDF کتاب دانلود کتاب صوتی دانلود CD کتاب دانلود DVD کتاب

پخش نمونه کتاب صوتی Blue Ocean Strategy

ورود

Resen code

Time to reset code to activate.:

Share this page :

Blue Ocean Strategy by Chan Kim, Renée Mauborgne

In this new book by the world's new gurus on business, Blue Ocean Strategy challenges all that you know about competing in today's crowded marketplace. In the study, which examines 150 strategic moves spanning over a century and thirty industries, authors W. Kim and Renee Mauborgne maintain that the key to long-term success is discovering new, untapped markets. Businesses in every sector around the world have caught on, skipping over the red ocean of rivalry and building their own blue ocean. With over one million copies sold worldwide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. 

In search of sustainable, profitable growth, companies have been engaged in the head-to-head competition since the dawn of the industrial age. They have fought over market share, competed for competitive advantage, and struggled to differentiate themselves. These hallmarks of competitive strategy don't create profitable growth, however, as this influential and immensely popular book shows.

Kim and Mauborgne argue in the international bestseller Blue Ocean Strategy that cutthroat competition results in a bloody red ocean of competitors fighting to maximize profits. According to a study based on successful strategy moves from 150 industries (spanning more than a century), lasting success does not come from battles with competitors, but instead from creating "blue oceans" -- untapped new markets ripe for expansion. The authors refer to “value innovation” as a strategy that provides long-lasting improvements in value that often render competitors obsolete.

Write Comment

Report

Related Produts

1.9836725663716814159292035398 USD 2.0036725663716814159292035398 USD
14.867256637168141592920353982 USD 21.238938053097345132743362832 USD
3.9673460176991150442477876106 USD 4.0073460176991150442477876106 USD
2.4795469026548672566371681416 USD 2.5045911504424778761061946903 USD
3.3060920353982300884955752212 USD 3.3394548672566371681415929204 USD
2.6449265486725663716814159292 USD 2.6715637168141592920353982301 USD
2.6449265486725663716814159292 USD 2.6715637168141592920353982301 USD
16.106194690265486725663716814 USD 23.008849557522123893805309735 USD

Order

Please Select Your Country:



next
Please Enter Your Information
FirstName,LastName
Email
Mobile Number
Your Message
Blue Ocean Strategy