The Buried Giant by Kazuo Ishiguro

"You've long set your heart against it, Axl, I know. But it's time now to think on it anew. There's a journey we must go on, and no more delay..."
The Buried Giant starts as a couple set off over a troubled land of fog and rain in the hope of finding a child they have not seen in years. Sometimes savage, regularly heightening moving, Kazuo Ishiguro's to begin with novel in about a decade is about lost recollections, adore, vindicate, and war. But what approximately the company that's not born with awesome DNA? How can great companies, average companies, indeed terrible companies accomplish persevering greatness?