It's Not How Good You Are Its How Good You Want To Be by Paul Arden The world’s best advertising master, Paul Arden, offers up his wisdom on issues as diverse as problem tackling, reacting to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be connected to aspects of advanced life. This elevating and funny small book gives a unique knowledge into the world of promoting and is a quirky compilation of quotes, truths, pictures, mind, and intelligence – all pressed into easy-to-digest, bite-sized spreads. In case you need to succeed in life or trade, this book is a must