Shoe Dog - A Memoir by the Creator of NIKE by Phil Knight In 1962, new out of business school, Phil Knight borrowed $50 from his father and made a company with a straightforward mission: consequence high-quality, low-cost athletic shoes from Japan. Offering the shoes from the trunk of his lime-green Plymouth Brave, Knight earned $8,000 his, to begin with, year. Nowadays, Nike’s yearly deals beat $30 billion. In the age of new companies, Nike is the one additionally ultra of all new companies, and the swoosh has gotten to be a progressive, globe-spanning symbol, one of the foremost ubiquitous and recognizable images within the world nowadays.