Blink - The Power of Thinking Without Thinking Blink may be a book around how we think without considering, around choices that appear to be made in an instant-in the flicker of an eye-that aren't as straightforward as they appear. Why are a few individuals brilliant choice producers, whereas others are reliably clumsy? Why do a few individuals take after their instinctual and win, whereas others conclusion up faltering into blunder? How do our brains really work-in the office, within the classroom, within the kitchen, and within the room? And why are the most excellent choices regularly those that are inconceivable to clarify to others? link uncovers that awesome choice producers aren't those who handle the foremost information or spend the foremost time pondering, but those who have idealized the craftsmanship of "thin-slicing"-filtering the exceptionally few variables that matter from an overpowering number of factors.